SEO (search engine optimization) is a hot topic in online marketing. In fact, there were 1.2 trillion searches on Google in 2012. That’s a lot of potential customers. It’s no wonder that businesses want a piece of search traffic. However, if you choose the wrong marketing firm or SEO copywriter, you may be doing more harm than good. Find out how to choose the right marketing company.
Archive for Marketing
Don’t Market Danger When You’re Selling Fun
There are times when you need a specific word and a synonym won’t do the trick. Just because a word has the same or a similar definition, it doesn’t mean it will always make sense. In some cases, the wrong word changes the entire meaning of an idea – and that can kill your marketing.
No One Cares about You
Your potential customers don’t really care about you. They care about themselves. Your clients want to know what your product or service is going to do for them – not how wonderful you think it is. Tell them!
The Power of Thank You
Thank you for stopping by my blog and reading a post or two. Because I know your time is valuable, I appreciate the fact that you are investing some of it to listen to me. Although the above paragraph is sincere, you might feel that it is a bit disingenuous since “thank you” gets tossed [...]
The Importance of Email Marketing
Email marketing is often overlooked and sometimes erroneously thought of as outdated. However, when implemented correctly, email can be a powerful marketing tool for your business.
